Saturn: Digital Signage Consultancy
Company Rebrand
Saturn Visual are a full-service digital signage consultancy who work through all aspects of digital signage projects from conception to install to getting the content on screen.
Through various sessions with key stakeholders, it became clear that they wanted to highlight the installation & technical side of the business but also the creative side of the business.
With this in mind, I went about creating a few different logo variants until all were happy with the end result.
The Brand
The new Saturn word mark is clean and sure of itself — this is a sophisticated, intelligent, reliable brand. The 2 overlapping circles in the brand mark represent the 2 main parts of the business, technical & creative.
The sporadic use of '“moons” throughout the Saturn brand conveys a sense of movement & allows to explore more brand principles such as:
‘everything we do revolves around you.’
See below examples of the Saturn redesigned brand in use.
Brand in use
See below example of the Saturn brand in motion