Mars Wrigley
Agency: Saturn Visual Client: Mars Wrigley
Saturn Visual provides design and animation services to Mars Wrigley, delivering digital content across cinema foyers, retail spaces, and interactive brand experiences. Multi-screen animations and dynamic visuals help brands like M&M’s, Maltesers, and Twix engage audiences in memorable ways.
The work includes large-scale campaigns as well as explainer content for Colourworks machines, interactive units where guests mix their own cups of colour-sorted M&M’s. These animations are designed to be clear, fun, and on-brand, enhancing the customer experience while reinforcing the brand’s personality.
Alongside digital content, print design and management ensure campaigns are consistent across all touchpoints.
This ongoing collaboration results in creative that is bold, effective, and adaptable across multiple environments, helping Mars Wrigley make an impact wherever their audience encounters the brand.
I led the production of a suite of animations supporting the launch of the Colourworks machines across cinema and retail spaces. These included awareness pieces that introduced the machines and highlighted pricing, as well as clear, playful explainers showing guests how to create their own cups of colour-sorted M&M’s. The focus was on making the process intuitive while keeping the tone fun and on-brand.
To capture attention before people reached the machines, I also created synced multi-screen animations in 1, 2, 3, and 5 screen formats. These played across Vue Cinema foyers, building anticipation and connecting seamlessly to the on-machine experience. The consistency of design made the journey feel bold, memorable, and joined up from start to finish.
Following launch, the campaign was expanded into more Vue Cinema sites and retail spaces, giving Colourworks a wider presence and ensuring audiences encountered the same clear, engaging brand story wherever they met the machines.
Colourworks Machines
See blow further promotions & projects I’ve been involved with for Mars Wrigley.
M&M's 'Toppers' Campaign running across UK Cinemas
Gift with Purchase M&M sock campaign
M&M's counter glass vinyl design & installation at Showcase Cinemas.
Multi-screen M&M's cinema takeovers