After a rebrand, Chicken Cottage refreshed its UK in-store experience with updated menus and digital signage to improve clarity, highlight deals, and scale across locations. I worked with the marketing team to create engaging, practical designs, using spreadsheet-driven dynamic pricing for quick, accurate updates and layouts that clearly guide customer choices. The result is a flexible, consistent system that enhances the in-store experience and supports growth—also gaining exposure in a 2023 Chicken Shop Date episode with Keke Palmer, reaching 3.2 million viewers.