ODEON posed the challenge of enhancing their cinema foyers, transforming them from simple waiting areas into memorable spaces that added to the movie going experience. The Photobooth allowed for an interactive, visually striking, and most importantly, shareable experience. The idea was to create a “moment” for visitors, something that would encourage social sharing and make the foyer feel like an extension of the film itself.

I worked closely with ODEON and Saturn’s internal software team to help deliver the solution, from concept, creative direction, through to delivery to 20+ sites across the UK.