I was approached by Swatch UK to help promote the launch of 3 of their latest watches, The London Watch, The Edinburgh Watch & The Oxford Street Watch.

The main focus of the content was to get across the destination the watch was paying homage to, have it be engaging and also allow it to loop on both social media and digital signage when applicable.

Presenting various ideas for each of the campaigns, one was chosen for each and we went on with the project.

It was agreed that using time lapses was a great way to have movement on the videos, allow them to loop, get across the destination the watch pays homage to, and also allow the watch to be the main and only point of focus.

The strong use of colour on the Oxford Street watch design lead to another idea which was universally liked using the type on the watch moving around the screen.

3 social media posts where created for @swatch_uk as well as animation to be used in there Oxford Street store on in-store digital signage.