Agency: Saturn Visual Client: AO.com

Role: Design, Animation, Concepting

AO.com had the opportunity to trial in-store experiences across select Tesco stores, partnering with Saturn Visual to bring their digital signage to life. The challenge was clear but open-ended: create an in-store experience that captured AO’s warm, approachable brand personality while seamlessly connecting to its well-loved online presence.

With no clear roadmap from the client (and a mid-project rebrand adding further complexity) our team was tasked with shaping the creative vision from the ground up. My role extended beyond execution: I helped define the digital touchpoints, concept the flagship TV wall experience, and lead design and animation across all screen-based content.

The result was an award winning digital-first retail environment where storytelling and interactivity weren’t just add-ons, but central to how customers engaged with AO in a physical space. Below are a few highlights from the project.

AV News - ‘Digital Signage Innovation of the Year Award’