AO.com
Agency: Saturn Visual
AO.com had the opportunity to trial in-store experiences across select Tesco stores, partnering with Saturn Visual to bring their digital signage to life. The challenge was clear but open-ended: create an in-store experience that captured AO’s warm, approachable brand personality while seamlessly connecting to its well-loved online presence.
With no clear roadmap from the client (and a mid-project rebrand adding further complexity) our team was tasked with shaping the creative vision from the ground up. My role extended beyond execution: I helped define the digital touchpoints, concept the flagship TV wall experience, and lead design and animation across all screen-based content.
The result was an award winning digital-first retail environment where storytelling and interactivity weren’t just add-ons, but central to how customers engaged with AO in a physical space. Below are a few highlights from the project.
AV News - ‘Digital Signage Innovation of the Year Award’
TV Wall
TV Wall concept video
Mocked up TV Wall content
TV Wall live in store
Explainer / product information for laptops.
Customised welcome messages for each site
Payment reminders at the exit of the store.
Digital directory of all products.
Content playing across laptops.
Unused concepts & designs
Self discovery seating area
Unused content options
Old Brand Dynamic screen - Using weather API select a range of products which align with the forecast. 'BBQ this weekend?'
Old Brand Dynamic screen - Using time / date function select a range of products which align with the time of year. - Summer Holidays
Old Brand Dynamic screen - Using time / date function select a range of products which align with the time of year. - Summer Holidays
Time shown in big as digital clock, counts down to when the store is open
Dynamic screen - Using time / date function select a range of products which align with the time of year. - Summer
Services as well as products displayed on touch screen so customers can explore options.
Internal comms & office digital signage
Chosen concept
Dynamic Linkedin integration to display posts & metrics
Social Media wall concept displaying AO.com's social channels
Concept - Dynamic train time information to be displayed at their office in Bolton