The installation of digital signage screens at various Elizabeth Line stations lead to the need for enganging, informative digital posters to be created, outlining various procedures and passenger information.

The need for safety messages and wayfinding to be snappy, informative & memorable is important and necessary.

Working closely with MTR, we leaned towards using characters and vector illustrations throughout the suite of videos to make it easier to create new scenarios and also make it obvious that the videos where a suite.

The designs and artwork were to be displayed on a series of low profile enclosures containing high-bright screens, so we took advantage of that and decided to use bright, vibrant colours within the designs.